This is an area that can be used for featured content such as special offers or affiliate links.
See the default content in feature.php to see how to replace this with your own content. You can also activate widgets to replace this content.
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This content can easily be edited in the footer.php file of the theme. If you activate widgets in the footer, this content will all be replaced with your widgets. Or, you can simple disable the entire section in the theme options.